Marketing Ideas For Small Business

 

10 Reasons Why Most Businesses Fail

There are a variety of reasons why most businesses fail. Following are the ten most common reasons:
1. They don’t have a business plan. They build a website without having any sort of business plan. That’s putting the cart before the horse. Develop a business plan first, then build a website.
2. They’re incompetent. You’d be surprised at how many businesses there are out there being run by principals who don’t have a clue about running a business. Don’t embarrass yourself. Educate yourself, before starting a business.
3. They’re undercapitalized. Unless you’re an experienced sales and marketing person with the ability to improvise and create, it’s very difficult to start a business without any money. Granted, with the advent of the Internet you don’t need as much money to get started as you once did. But you still need money.
4. Poor website design. First impressions are everything, and the first impression that is presented by many businesses is a poorly designed website. Internet browsers are an impatient lot. Instead of hanging around trying to figure things out, they simply click-away and move on to the next site.
5. Poor presentation of product or service. You’ve probably heard the saying, “Presentation is everything.” Truer words have never been spoken. How well you present your product or service will ultimately determine its success or failure.
6. They don’t advertise. You can have the greatest product in the world, but if no one knows about it, you won’t make any sales.
7. They don’t ask for the order. As unbelievable as it may sound. I’ve actually read ads where the company presented its case for buying their product, and never once asked for the sale.
8. They’re in it strictly for the money. Businesses that exist to serve their customers approach business entirely different than businesses that exist to serve themselves. Don’t kid yourself. Customers can sense the difference, and if you’re the latter, customers will avoid your business like the plague.
9. They don’t learn from their mistakes. Some businesses continue to make the same mistakes over and over again. Albert Einstein once said, “The definition of insanity is doing the same things over and over again and expecting different results.”
10. They don’t take advantage of trends. Things change rapidly on the Internet. However, many businesses don’t recognize and take advantage of that change. For example, Twitter is red hot right now, and while I personally choose not to Twitter, I recognize the fact that some of my readers do. Therefore, I give them the ability to receive their updates via Twitter when they subscribe to receive my blog updates. That’s taking advantage of a trend.
About the author:
David Jackson is a writer and the owner of the Free-Marketing-Tips-Blog.com – providing free marketing tips for your website or blog!

www.entrepreneur.com/article/239244 – 10 tips from Richard Brandon

 

 

Is SEO dead? maybe SEO depending on who you ask. But the truth is there is simply no better form of advertising than putting your business right in front of the real Google search engines. Go to the webpage of Tenerife SEO experts, and you will see how a professional business website should look, with clear navigation. This makes it easy for we visitors to find what they are looking for and make a purchasing decision. A great piece of online marketing.

onlinemarketingtipes

What about PPC aka Adwords?

Ad words have been one of the biggest revenue generators in human history, it is no wonder Google have been keen to smash SEO from their algorithm which updates focusing on the inbound links and ‘ quality content’ or duplicate content. Social signals are also starting to take a bigger part of the algorithms ranking factor. This means that site owners must have a active Facebook and Twitter profile and keep it updated with great content at least 1 – 2 a week.

Responsive design has become much more important and actually in 2015 it is a must, you can be punished in Google’s search results for not having responsive design in the same way as having a slow website. It also means your website can be viewed on moble devices such as smart phone and hand held tablets. This is as much as 50% of all searches, which makes it a big deal for all online marketers.

For anyone interested in Online Marketing, or who wants to just get started. A good place too look is Neil Patel’s guide to online marketing.

www.localoptimize.eu/de (German) -A great marketing company to work with
Article Writers: Go Where the Money Is

freelancewriters

First of all, if you write articles for $2 or $5 or $7, and you’re happy with the amount of money you’re making working for those prices, this message isn’t for you.

On the other hand, if you’re frustrated with the amount of money you’re making writing articles, and would like to significantly increase your writing income, please read on.

I recently received a call from an old client of mine. He owns a string of local insurance agencies, and I write the sales copy for his website, newspaper ads, and direct mail pieces. He was calling to give me a copywriting referral.

A good friend of his was getting ready to open up an upscale restaurant, and was looking for someone to write sales copy for his newspaper ads, as well as his direct mail pieces. Because of my heavy work load, I was forced to refer the client to someone else. And that’s the entire point of this post:

If you want to make good money writing, the money is not online, it’s offline!

Most offline businesses don’t know anything about $2 articles. And if you approach them about writing articles, or press releases for their business, you can charge significantly more for your writing services than you’re currently charging – provided you’re a competent writer.

The offline business culture is entirely different than it is online. An offline business wouldn’t think it was out of the ordinary to pay $100 or more for a single press release. Because they don’t know any different.

Heck, you could even look into writing resumes for people. I know writers who charge $100 or more to write a single resume. In fact, there are companies that are making millions, doing nothing but writing resumes for people. So the money is definitely out there. Again, provided you’re a competent writer.

Also, subscribe to magazines like Writer’s Digest. You’d be amazed how many people are looking for competent writers to write all kind of things – papers for college students, special reports, resumes…even entire book projects.

Plus, you’ll be supported by an entire community of writers who share your hopes, dreams and aspirations of success.

So if you would like to increase your writing income, go where the money is…go offline!

Bio – this article was sponsered by Tenerife SEO experts. They are one of Tenerife’s leading digital companies. You can see their Vimeo page here.