Why Every Business Should Utilize Local SEO Services
When you own your own business, you will always want to do what is best not only for you but your customers as well, both existing and new. Owning a business is all about attracting new customers while you keep the existing customers satisfied and there are many ways you can do it. Many people depend on a great marketing campaign or having a great and aesthetically pleasing website but one thing people seem to never consider is using local SEO services, though they have been proven time and time again to be so beneficial. According to Winnipeg SEO agency CEO Jacob Kettner, Local SEO will allow your website to show up in search engine results and let people know you are nearby when they’re performing a search for a business. Local SEO is also very popular today because of the increased use of smart phones. Here are a few reasons why you should utilize local SEO services as a small business owner.
What is Local SEO?
Many people are unsure of what local SEO actually is but it is not too hard to comprehend and the truth is, you’ve probably already experienced local SEO at work. If you’ve ever been in the car, searching for a business, such as a hair salon that is near you and you’ve noticed all the results that came up with addresses, phone numbers and more that are nearby, that’s local SEO right there. So, when you utilize local SEO and someone searches for a service or product your business offers, you will show up in the results and this is exactly what you want to happen.
Why Local SEO is Important
Local SEO is so important because it can help to get your business noticed. If you live in a city with a lot of competing business, its not hard for your business to go unnoticed, as there may be many more just like it. For example, if you run a dry cleaning business in Atlanta and you do not have a local SEO result, people may travel across the city to get their garments clean when they could come to you and save the trip. However, with a local SEO result, people will see that you are closer to them and bring them to you.
All it takes when you want to set up a local SEO campaign is getting online and creating a page with Google Places for Businesses and Google Local. This will get the word out there about your business and help to boost your publicity as well as increase your clientele. Give it a try today and see what local SEO can do for you!
Guardian article – what is SEO? Learn about the basics
10 Reasons Why Most Businesses Fail
www.entrepreneur.com/article/239244 – 10 tips from Richard Brandon
What about PPC aka Adwords?
Ad words have been one of the biggest revenue generators in human history, it is no wonder Google have been keen to smash SEO from their algorithm which updates focusing on the inbound links and ‘ quality content’ or duplicate content. Social signals are also starting to take a bigger part of the algorithms ranking factor. This means that site owners must have a active Facebook and Twitter profile and keep it updated with great content at least 1 – 2 a week.
Responsive design has become much more important and actually in 2015 it is a must, you can be punished in Google’s search results for not having responsive design in the same way as having a slow website. It also means your website can be viewed on moble devices such as smart phone and hand held tablets. This is as much as 50% of all searches, which makes it a big deal for all online marketers.
For anyone interested in Online Marketing, or who wants to just get started. A good place too look is Neil Patel’s guide to online marketing.
First of all, if you write articles for $2 or $5 or $7, and you’re happy with the amount of money you’re making working for those prices, this message isn’t for you.
On the other hand, if you’re frustrated with the amount of money you’re making writing articles, and would like to significantly increase your writing income, please read on.
I recently received a call from an old client of mine. He owns a string of local insurance agencies, and I write the sales copy for his website, newspaper ads, and direct mail pieces. He was calling to give me a copywriting referral.
A good friend of his was getting ready to open up an upscale restaurant, and was looking for someone to write sales copy for his newspaper ads, as well as his direct mail pieces. Because of my heavy work load, I was forced to refer the client to someone else. And that’s the entire point of this post:
If you want to make good money writing, the money is not online, it’s offline!
Most offline businesses don’t know anything about $2 articles. And if you approach them about writing articles, or press releases for their business, you can charge significantly more for your writing services than you’re currently charging – provided you’re a competent writer.
The offline business culture is entirely different than it is online. An offline business wouldn’t think it was out of the ordinary to pay $100 or more for a single press release. Because they don’t know any different.
Heck, you could even look into writing resumes for people. I know writers who charge $100 or more to write a single resume. In fact, there are companies that are making millions, doing nothing but writing resumes for people. So the money is definitely out there. Again, provided you’re a competent writer.
Also, subscribe to magazines like Writer’s Digest. You’d be amazed how many people are looking for competent writers to write all kind of things – papers for college students, special reports, resumes…even entire book projects.
Plus, you’ll be supported by an entire community of writers who share your hopes, dreams and aspirations of success.
So if you would like to increase your writing income, go where the money is…go offline!
Ask any Search Engine Optimization expert about the techniques used for SEO and the word “keyword” is most likely to dominate the conversation. A keyword is a term or phrase that individuals are most likely to enter in a search engine like Google when searching for particular information. For e.g., someone looking to buy heels online will enter the search terms designer heels or stiletto heels, which become the keywords in this scenario.
Getting the keyword right is a very crucial step in improving the visibility of your website and directing the right kind of traffic to it. Researching suitable keywords and incorporating them effectively into the website will determine the fate of your SEO campaign. If you are in the UK, look at the highly ranked Maidenhead SEO company. The following should be kept in mind while researching and narrowing down to the most relevant keywords for your nonprofit:
- Begin with a brainstorming session, wherein you explore all the possible word combinations individuals could search for when trying to support a cause, make a donation or volunteer. Do not assume the keywords upfront, but rather create an exhaustive list which includes more specific search terms like ‘Haiti relief fund’ than simply ‘relief fund’ or ‘earthquake relief fund’.
- Embrace research tools like the Google AdWords keyword tool, Wordtracker or Yahoo’s keyword tool Overture. These tools not only help determine the activity of a particular keyword but also provide information on the competitiveness of each search term. This way you can also discover keywords that are highly relevant, but have not yet been extensively used.
- Before finalizing your list of keywords, test each term yourself for performance and results. Try and create a good balance of broad and targeted keywords that offer results. Narrow down to a handful of keywords that will serve the purpose efficiently.
- Once the keywords are finalized and you have done your research well, it is time to incorporate them into the website. Make sure to just sprinkle your content with keywords and not make it seem like forceful stuffing. Incorporating 3 to 4 keywords in a page at a frequency of 2-3% is considered wise.
- Content is not the only place where keywords can be incorporated, elements like Title Tags, Meta Description Tags, Alt Text, Navigational Links and Headings should also include them.
- Last but not the least, these keywords need to be monitored and revised at regular intervals to remain effective and keep your website ahead. Get all the latest updates on the Opmax tumblr.