In Your Face Marketing

One of my biggest pet peeves is when I'm visiting a website for the first time, and BAM! As soon as I land on the site, I'm immediately hit with one of those "in your face" floating ads, pop-ups or drop-down subscription forms asking me subscribe to some newsletter or request a free report.

All this before I've even had a chance to explore the site. That really pisses me off, and more often than not when I encounter this, I simply click-away from the site.

Now marketers who employ these types of techniques will argue vehemently that these things significantly improve their opt-tin conversion ratio and sales.

But that's not the point. The point is if I don't like them, other people don't like them either.

Why risk offending anyone for a few extra sales?

My philosophy is just because something works doesn't mean you have to use it. Anyway, I thought this would make a good topic for discussion.

What are your feelings about "in your face" marketing techniques? Do you like them or dislike them?

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