Does Article Marketing Really Work?

I just received an interesting e-mail from one of my clients. She wrote that she had tried article marketing like I had suggested, and it didn't work for her. I e-mailed her back, and asked how many articles she had written. She replied that she had written five articles over a six month period, and hadn't received any traffic from those articles.

Because of those results, she erroneously concluded that article marketing didn't work. So the question is Does Article Marketing Really Work?

My friends, I've written dozens of articles that have been published on dozens of websites all over the Internet. And I can unequivocally assure you, if you do it correctly, article marketing not only works, it works exceedingly well.

But again, you have to do it correctly.

So what's the correct way to do article marketing? First of all, instead of submitting to article directories, which will accept anything, and where your articles get buried among thousands of other articles...try submitting to respected authority sites like SiteProNews, WebProNews, PromotionWorld and others.

Authority sites have huge, loyal readership. And if published, your articles have a legitimate chance to be seen by tens of thousands of people. Second, you can't write one article per month and expect it to make a significant difference in the amount of traffic, and inbound links you receive.

In order for article marketing to impact your traffic, you have to write many articles, consistently, over time. How many? You should strive to write a minimum of one article each week. That's the absolute minimum. Two articles per week or more is preferable. That means you have to be committed to article marketing, or it simply will not work.

I should also mention that the authority sites I previously mentioned are extremely particular about the quality of the articles they publish. After all, your article is a reflection of them. That means they don't accept just anything that is submitted to them, unlike most article directories.

So if you expect your articles to get published by authority sites, you'll need to up your game, and improve the quality of your writing.

Don't worry, you'll always have article directories to fall back on. But you should definitely strive to get your articles published by authority sites first. It really does make a difference - not only in the amount of traffic that you'll receive, but also in the way people view your articles.

Like I said earlier, authority sites are generally very well-respected, and if they publish your articles, you'll inherit some of that respect - which can lead to more quality websites linking to your site.