We are all products of our environment and experiences. And recently I experienced a confluence of events that brought me back to the fundamental issue found in most marketing efforts - you.
Our animal instincts tell us to protect ourselves, to look out for danger, and to better our situation. To that, no one can be faulted. But it's when we look at how to do so beyond the instinct and transition to intellect that we fail. Failure was witnessed first hand when speaking last week at the... Continue reading Don't Get in the Way of Your Customer Online.
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