For newbies, or anyone else who may not know what pre-selling is, it basically involves warming up your website visitors and getting them in a "buying frame of mind," before you send them to your affiliate merchants website.
You can pre-sell using a variety of marketing methods, including reviews, articles, press releases and e-mail. Following is an example of effective pre-selling:
The Amazing Psychological Secret Behind the Power of Article Marketing
Notice how in the example, the pre-selling is more fact-based than hype? Also, notice how I strongly support my case for recommending the product with facts?
Remember, a pre-sell page is not a sales page. Let the affiliate merchant's website do the selling. You do the pre-selling. And while pre-selling works for selling your own products and services, it's especially effective if you're an affiliate marketer. Here's why: Most sales pages for affiliate products are weak and ineffective, and quite frankly need all the help they can get.
So, if you send your website visitors directly to those types of sales pages without pre-selling them first, the chances of converting them into customers are slim, to say the least. Pre-selling can dramatically boost the conversions of a weak sales page.
Conversely, if you pre-sell your website visitors before sending them to a strong, well-written, sales page, your chances of making the sale are greatly increased. That's because pre-selling can also boost the conversions of a strong sales page.
Pre-selling is sort of like reading a positive review in the newspaper about that new restaurant that just opened up. That positive review carries much more weight and credibility, than if you saw that restaurant's advertisement in the same newspaper or on television.
In closing, whatever you do, don't take this article lightly and don't underestimate the power of pre-selling. It truly can make or break your affiliate marketing business.
Posts
David,
ReplyDeleteI have personally found your observations to be true. For example, one thing you will occasionally see on Twitter is an account that floods the board with affiliate links. I tried this once and sent droves of traffic to Clickbank via shortened affiliate links. None of them converted, at all. This was undoubtedly partly due to the fact that all of the traffic was cold meaning that there was no pre-sell. Now, I only send them to my articles.
Mark
Mark, thanks for stopping by. Yep, that's why I wrote this article. I see a lot of marketers making the exact same mistake.
ReplyDelete