An ezine (pronounced "ee-zeen) is an electronic publication distributed by e-mail or posted on a website. The word "ezine" or "e-zine" simply means "electronic magazine".
Ezine circulations can range from just a few hundred subscribers to over half a million or more. There are three different types of ezine ads:
1. Solo ad - This is an e-mail that is sent to every subscriber on the ezine publisher's mailing list and contains your offer exclusively. Since your offer is the only ad in the mailing, it gets a much greater response.
2. Sponsor ad - This ad appears at the top of the ezine, and offers great visibility, because it's the first thing readers see.
3. Classified ad - These are just like the ads in your local newspaper, and usually consist of several lines of text, including a headline, the ad body and a live link. Classified ads are very inexpensive, and are reasonably effective - although not effective as a solo or sponsor ad.
Ezine advertising is effective, because readers want to receive the ezine. Readers request the ezine by subscribing or opting-in. This means your ad is being viewed by a receptive audience, which is critical to any successful marketing campaign.
In addition, because there are thousands of ezines on the internet covering virtually every topic imaginable, you can target your ad to a specific audience.
The key to successful ezine advertising is consistency. In other words, it's important to run ads in more than one issue. Remember, most of us don't buy something the first time we see an advertisement for it. We generally buy after seeing an advertisement several times. So, repetition is the key.
If you are interested in trying this exciting, cost-effective method of advertising your business, here's an amazing special offer that will allow you to reach over half a million ezine subscribers for only $20.
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