Internet Marketing: The Psychology of Colors

Did you know psychological research has shown the human eye notices the color yellow first over all other colors? Or how about the fact the color red escalates the body's metabolism, and promotes excitement and action? Blue is the most popular color, and has a calming psychological effect. And green is considered the most restful color for the eye.

If you didn't know these facts about colors, you're not alone. Most marketers don't. But do you know who does know these facts and alot more about color psychology? Marketing experts, that's who. And they use this knowledge every single day to the financial advantage of their clients.

Shouldn't you be doing the same thing for your business?

For example, does the color of your website have a calming effect on visitors, or a negative effect? How about the colors of your ebook covers? Do they influence sales, or have the opposite effect? What about your email promotions? Are you color optimizing their effectiveness?

Now I'm not suggesting you arbitrarily just up and change the color of your website, email promotions, or product packaging. That would be foolish. But it certainly can't hurt to split-test colors can it? Who knows, perhaps you'll discover the colors you're using are performing just fine.

Then again, testing may reveal another color is more effective and/or profitable. But one thing is certain, you'll never know for sure until you test.

NOTE: This article is also available in video version on my YouTube channel.