Let’s face it, nobody likes reading stale or out of date information, especially on a platform such as the internet. Neither people nor search engines appreciate website content that has gone stale or rather ‘static’. A dynamic website, with regularly updated or ‘fresh’ content, not only offers the benefit of attracting new visitors and maintaining their interest in the activities of your organization, but also helps maintain a decent ranking for your site on search engines. It has been noticed that dynamic websites with fresh content are always ranked better than static sites.
Now most nonprofits might wonder how to face the challenge of constantly updating content on their website without spending much or recruiting the services of a professional? There are a number of solutions that can be implemented to tackle this issue. One of the most popular and widely accepted solutions is to create and maintain a blog on your website. A blog is essentially a web log or public journal wherein you can share personal experiences, ongoing activities and progress made till date with your audience.
One of the basic requirements to maintain a blog is to invest in the setup of a CMS, since traditional HTML websites can only be updated by a professional who understands the language. Some of the most popular Content Management Systems, or CMS, include Joomla, WordPress and Drupal. These CMS allow anyone, with or without the knowledge of software languages, to update content and post blogs absolutely free of cost.
Once a CMS is in place, all you need to ensure is that you follow a schedule so that your website features something new. To draw attention to your posts, you may feature a box on your home page that gives a gist of the updates. Though, in an attempt to post new content do not forget that the content has to be relevant and provide value addition to the reader. The blog posts can be about anything related to your organization or cause; they could talk about any ongoing activities, awareness seminars held, volunteer work done or even feature true life stories of the individuals you have helped. The focus should be on creating blog posts that reflect your enthusiasm for supporting the cause along with offering a personal connect to your audience.