Comments on Free Marketing Tips Blog: How to Write A Press Release

Eric, thanks for the advice. I own HoldCube, a ...

2010-02-24T23:14:50.889-05:00

Eric,

thanks for the advice. I own HoldCube, a recording studio that makes professional music on hold recordings for business's phone systems

For years I've been debating if such press releases actually work. Since my masters degree is not in advertising, I really don't have the background to understand the technical aspects of the industry. Thank you for your insight. I found it very helpful!!

the king of on hold

Thanks for your comments, Eric!

2009-09-11T21:17:21.169-04:00

Thanks for your comments, Eric!

I think the real answer to the question "Do p...

2009-09-11T15:07:15.833-04:00

I think the real answer to the question "Do press releases work?" is "It depends." In some industries, press releases are read primarily by competitors and industry analysts. There are MANY industries, in fact, where a customer or potential buyer would never even think to evaluate a vendor based on press. When it comes to PR, you need to step back and ask yourself "Will people in the middle of a buying decision read this?" before you pay for a placement.

Eric Rudolf